Words - Daisy Dunn
Have you ever left a film and been so overwhelmed by your own reaction that you find it hard to piece all of your thoughts together? Last Thursday night this happened to us girls from Her Music PR as we watched the European Premiere of Amplify Her!
Reminding us all why we’re so passionate about ensuring the development and improvement of treatment of women in Music, this film truly captured both our attention and emotions as we were lead through the experiences and lives of female rising stars in the electronic scene.
With the intention to make this film easy for the everyday female to relate to, Director Nicole Sorochan told us before the film that none of the participants were what we would recognise as ‘celebrities’ but instead working women, striving to be recognised as equal to men in their line of work. In fact interestingly many of them reject the title of ‘female musician' all together and instead crave a reality where there is no gender differentiation at all, as all too often they find themselves as the ‘token’ female act on lineups or playlists.
Taken on a wonderful journey which focusses on the lives of four incredibly different and dynamic musicians, we were educated on their own personal struggles as well as their experiences while fighting the prejudices set against them.
Unlike the current reality faced by so many whereby a woman's value drops with age, this film explores creators from all walks of life, whether at the beginning of their career, or 40 years in, reminding us that there is no age limit when it comes to creativity or success.
Whether it be the ‘catch me if you can attitude’ used to describe 'Blondtron' who utilises the humour of the female body and her catchphrase, “Set Your Pussy Free” to liberate and inspire her audience, or the healing energy of 'Lux Moderna' who paradoxically calms with the meditative character that resonates through her performances, there is something for everyone in this film and a beauty in the variation between all of the artists.
An eye opening documentary, 'Amplify Her' gives a sense of the tribal collaboration many women miss out on in today’s society. We give way to feelings of envy and competition far too often, therefore overlooking the incredible power we have to be limitless in our expressions and support one another’s successes. With over 30 women working on the production, art work and music for this film it is truly a representation of polar opposites attracting, to create a perfectly crafted piece of work, which is both thoroughly enjoyable to watch, and educates the audience simultaneously.
Unfortunately 'Amplify Her' is not available to watch in cinemas yet, however as soon as this film is available to buy or stream later this year, gals AND guys you really do need to see it.
Until then you can purchase or view an online copy of the accompanying graphic novel and comic series, and experience the strong sense of community it will undoubtedly lead you to feel part of.
Links below to the website where all artists are listed, with further links to their music. http://amplifyher.com